“How To Eliminate Your Competition Without Bloodshed”
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So how do you eliminate your competition without bloodshed? You mustcreate a niche for your business. A niche is something that makes your business different from your competitors. To compete with other businesses nowadays (especially online) you need something that nobody else can copy. One of a kind!

First you must know who your competitors are. Is your business the onlyone of its type? I doubt it. If so, it won't be for long. Do you know your exact target audience? If not, you will have to find out this information before creating any kind of niche. Below are two ways to come up with a competition eliminating niche.

1. Just Ask! The first way to come up with a niche is to think like your target audience or customers. Know their exact needs, wants, goals, problems and interests. There're two ways to do this: The first way is toput yourself in their shoes, think like them. The second way is to give them polls and surveys to find out what they're thinking. Pick a niche that none of your competitors are using. If you can't find one that your competitorsaren't using pick one to improve.

2. Just Think! The second way to come up with a niche is to useyour brain power. Ask yourself questions like: How can I set myselfapart from my competition? What could I offer that they can't? Imagineor daydream that your business is on top of all your competitors. Whatniche put your business at the top in your head? Now, if you keep askingthese questions your mind will eventually start shooting out more ideasthan you can handle. One of those ideas may be the niche you'researching for.

Now that you have your niche that's just half the battle. You must testit. Does your niche appeal to your target audience? Will it attractpeople away from your competition? If it does, you're done, until yourcompetition comes up with a better niche. If your niche doesn't, thanrepeat the process above and test a new niche until it works. If youwant to eliminate your competition and be successful you will use thisprocess several times in your business life. ----

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987.
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