“Don't Forget About Offline Advertising”
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A lot of online based businesses forget about offlineadvertising. It is important to combine offline andonline advertising together in your marketing campaign.You can market offline more effectively by targetingpeople that actually have access to the internet. In allyour advertising you want to include your web siteaddress, e-mail or autoresponder addresses, and thee-mail address to subscribe to your e-zine. Below are10 offline marketing ideas:

-Place classified or full page ads in print publications.The print publications should be computer or internetrelated.

-Post flyers in stores. They could be computer stores,software stores, libraries etc.

-Buy mailing lists and send direct mail. You shouldmake sure that all the people on the mailing list areinternet users.

-Buy commercial time on T.V. They can be duringshows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards atspecial events. It could be at trade shows, seminars,fairs, etc.

-Set up a deal with another business that targets internetusers. Pay the business to insert your business ads intheir product packages.

-Hold a free offline class and teach people how to usetheir computer or how to use the internet. You couldhave your web site on display as an example.

-Do co-op mailings with other businesses. They shouldalso be targeting people with internet access.

-Give away free mouse pads. Put your advertising onthe mouse pads and give them away at computer orinternet events.

-Advertise in card decks. The card deck you advertisein should be targeted toward internet users.

You would also want to target your offline advertisingto groups of people that will actually be interested inyour product or service. If you're selling businessbooks, you will want to market to business owners. Inconclusion, if you have a business that's only basedonline, you don't want to market to people that don'thave access to the internet.----

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987.
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