“10 Sizzling Ways To Improve Your Ad Copy”
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1. You could decrease or increase the length ofyour ad copy. There is no rule on how long yourad copy should be unless space is a consideration.The ad should be long enough to sell your product.

2. You could add some sub headlines on your adcopy. Sub headlines act just like headlines; theygrab the readers attention. They'll keep the readersinterested as they continue to read your ad.

3. You could ask your reader questions through outthe ad copy. They will answer the questions in theirown head as they read your ad copy. The questionsyou ask should persuade the reader into buying.

4. You could highlight keywords through out yourad copy. The keywords should be attractive toyour target audience. You could highlight them withcolor, underlines, italics, etc.

5. You could bullet or indent your benefits on yourad copy. Must people won't read a whole ad copy,so make your products benefits standout and youwon't lose the sales from all the skimmers.

6. You could change the size of your text on yourad copy. You want to make your text large enoughso it's not hard to read. You also want your headlineand major points to be larger so they will standout.

7. You could raise or lower the price on your adcopy. A higher price could increase the perceivedvalue of your product and a lower price couldlesson your product's value.

8. You could add proof of results on your ad copy.You should include testimonials, endorsements,and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy.It's usually easier to sell the offer than the product.You could use discounts, free bonuses, volumesales, etc.

10. You could eliminate the hard-to-understandjargon on your ad copy. Unless your product callsfor technical words, you want your ad to be readwithout people pulling out a dictionary.----

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987.
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