“100% rejection free MLM prospecting”
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In my last article entitled "How to build your MLM businessby not talking" we discussed how to identify a strongprospect for your MLM business and how to approach them.
The next step is to take yourself completely out of theequation by pointing your prospect to a prequalificationsystem which will educate your prospect as to the real lifeadvantages of the MLM business model.
It is not yet timeto introduce your specific business or product. First, youshould provide a more generic video, book or a webpresentation or some other tool which will clearly identifythe network marketing business concept.
Don't trick your prospects into attending a meeting or livepresentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated andit puts you in a position where you may have to deal withthose objections yourself.
Use a system that informs the prospect of the MLM nature ofyour business without your input. That way, you will notattract difficult questions from your prospect. If yourprospect is completely un-accepting of the MLM businessmodel, they will bow out of the process at this point.
By using a video or other tool to inform your prospect thatyour business in Network Marketing, you allow the prospectto absorb and consider that information on their own timeon their own terms.
They will be much more appreciative ofthis consideration than if they had invested time to attenda lengthy "opportunity meeting"
You want to know if your prospect is resistant to the MLMbusiness model at this point so that you can stop investingtime in trying to recruit someone who does not want to berecruited. This is a major problem area for mostinexperienced network marketers.
Your next step is to pre-qualify your prospect by requiringsome sort of action on the part of the prospect.
Maybe they have to fill in a form on-line, or complete ashort questionnaire. If your prospect completes therequired action, after they have been educated, that willtell you that your prospect understands that your businessis MLM and they are accepting of the concept and they arelikely open to exploring your offerings further, otherwisethey would not have completed the process.
The reason this is so important is because by giving yourprospect a task to complete, you are pre-qualifying theirlevel of commitment to solving their discontent, and youare giving them an easy way out in that if they decide thatthey are not interested in following through any further,they simply wont complete the task.
This removes the rejection factor completely from theequation, and allows you to invest your time only withthose prospects who have demonstrated a sincere interest bycompleting the tasks requested of them.
About the Author:
Steve Lowell is president of SJ Lowell Inc. in Ottawa,Ontario Canada (www.SteveLowell.com); a businessconsulting firm and founder of The MLM Executive RoundTable. Subscribe to the free 30 day "MLM Daily Meeting Minute" andreceive powerful network marketing tips each day for 30days at www.MLMRoundTable.com
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