“Using Press Releases to advertise your eBooks”
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A press release is a fantastic way to let the world know about your new eBook.

A well-written press release can get eBook seen by hundreds of potential customers and important media.

Here are the basics on how to write an effective press release for your eBook.

Attention grabbing header

The opener is crucial. You must grab the reporter’s attention so that you can draw them into the meat of the release. A good way to do this is to tie your eBook into a recent event, public appearance, or other newsworthy cause.

Focus – write for your audience

Start with a newsworthy happening. Write simply and correctly checking for proper grammar, spelling, and punctuation. Write for your target audience, not for your business interests.

Resist using hype

Stick to the facts. If you write your press release like an advertisement, it won’t be taken seriously. Instead focus on the unique benefits and information that a reader can gain exclusively from your eBook.

Include a quote or testimonial from someone who has read your eBook. Finally proofread it numerous times.

Distribute the PR

With changing technologies come a whole array of methods for distributing press releases such as wire, broadcast fax, and email.

Be sure to pick the method best suited to potential audience. And be sure to post your press release on your eBook web site.

Sending out a press release using paid services can cost anywhere from $99 to $700 for a national release depending on the number of media outlets it reaches.

Once you distribute your press release always follow up to ensure that your target audience did receive the release.

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