“How To Use Database Marketing To Skyrocket Your Online Profits”
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Database Marketing is the gathering and storing of specific informationabout your prospects or customers.

This information is usually stored ina database program on your computer.

You would then use the informationto market and advertise to them.

It can save you time and money becauseyou can target your promotional efforts to your best prospects orcustomers.

The Types Of Information To Collect

If you're selling a product that costs $2 you wouldn't collectinformation about their yearly income.

If you're selling web space youwouldn't collect information about what type of books they read.

Thebasic information you need would be all their contact information,purchase history, and birthday.

You will need to decide what otherinformation would benefit your business.

How To Collect This Information Online

It's pretty easy to collect this information online but the hard part isgetting people to give it you.

The best way to collect this informationis to give them something FREE in return.

Ask them to fill out an e-mailsurvey before subscribing to your free e-zine.

Tell everyone who visitsyour web site they will get a free e-book when they fill out your onlinequestionnaire form.

Ask them this information before they sign up for afree contest at your web site.

Sometimes you have to give a littlesomething to get a little information online.

Beneficial Uses For Your Database

Find out your customers purchasing habits. Use the information toimprove the design of your web site.

Use it to write all youradvertising material more persuasively.

Find out the things they like or dislike about your business.

Use theinformation to target your best prospects.

Find out how much money your prospects or customers make.

Use it toimprove your customer service.

Find out what new products or services they need or want.

Use it to testideas before launching a total sales campaign.

Find out how to your improve your existing products or services.

Use itto build your customer loyalty.

Find out which benefits or features they like most about your productsor services.

Use it to send electronic greeting cards on holidays or onyour customer's birthdays.

The list of beneficial uses are endless. Do you see the importance ofcollecting this information?

The Internet makes the process ofcollecting this information quicker and cheaper than offline methods.

Take advantage of database marketing and watch your online profitsskyrocket.

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987.
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