“10 Ways To Improve Your Customer Service”
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1. Stay in contact with customers on a regular basis. Offerthem a free e-zine subscription. Ask customers if theywant to be updated by e-mail when you make changes toyour Web site. After every sale, follow-up with thecustomer to see if they are satisfied with their purchase.

2. Create a customer focus group. Invite ten to twenty ofyour most loyal customers to meet regularly. They will giveyou ideas and input on how to improve your customerservice. You could pay them, take them out to dinner orgive them free products.

3. Make it easy for your customers to navigate on yourweb site. Have a "FAQ" page on your Web site to explainanything that might confuse your customers. Ask them tofill out an electronic survey to find out how make your website more customer friendly.

4. Resolve your customers complaints quickly andsuccessfully. Answer all e-mail and phone calls within anhour. If possible, you the owner of the business, personallytake care of the problem. This will show your customersyou really care about them.

5. Make it easy for your customers to contact you.Offer as many contact methods as possible. Allowcustomers to contact you by e-mail. Hyperlink your e-mailaddress so customers won't have to type it. Offer toll freenumbers for phone and fax contacts.

6. Make sure employees know and use your customerservice policy. Give your employees bonuses or incentivesto practice excellent customer service. Tell employees tobe flexible with each individual customer, each one hasdifferent concerns, needs and wants.

7. Give your customers more than they expect. Send thankyou gifts to lifetime customers. E-mail them online greetingcards on holidays or birthdays. Award bonuses to yourcustomers who make a big purchase.

8. Always be polite to your customers. Use the wordsyour welcome, please, and thank you. Be polite to yourcustomers even if they are being irate with you. Alwaysapologize to your customers should you make a mistake.Admit your mistakes quickly and make it up to them in abig way.

9. Reward customers a point for every one dollar theyspend. Let's say customers can get a free computer for 300points. That means customers will spend $300 dollars onyour products and services to get enough points to get thefree computer.

10. Build strong relationships with your customers. Invitethem to company meetings, luncheons, workshops orseminars. Create special events for your customers likeparties, barbecue's, dances etc. This will make them feelimportant when you include them in regular businessoperations and special events.----

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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987.
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