“9 Sure-Fire Ways To Increase Your E-zine's Readership”
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You Have Won! Hold an ongoing prize drawing in your e-zine. The prizes shouldbe something of interest or value to your subscribers. Mostpeople who enter will continually read each issue for theresults. 100% Original Give your subscribers content they can't read anywhere else.I'm not saying all your content has to be 100% original, but aportion of your e-zine should have original information. Peoplewill usually read information they haven't read before. Was I Right? Give your subscribers a quiz or a series of trivia questions.Publish the correct answers in your following issue. The peoplewho participate will want to see if they were right. Read All About It! Supply news stories related to your e-zine's topic. People wantcurrent and up-to-date news. If you can be their first source,they will become loyal readers. The Polls Are In! Hold an interactive poll in your e-zine. Ask subscribers a pollquestion. Have them e-mail their vote or opinion. People loveto give their 2 cents worth. They would also like to read theresults in your next issue. Become A Jester :) Give your subscribers a little humor now and then. Don't be soserious, tell them a joke. If they associate your e-zine withbeing happy they will want to read every issue. The Information Free-way People love to get free stuff. Tell readers were to get freestuff online or offline. It could be software, services, sampleproducts, e-books etc. The freebies should be related to youre-zine's topic. Keep the freebies coming and your subscriberswill keep reading! Mini-Yahoo Tell your subscribers about Web sites related to your e-zine'stopic. The web sites should be interesting and helpful. Becomeyour readers miniature "Yahoo", you know how many readersthey get. In Our Next Issue... Get your subscribers excited about your next issue. Tell themabout upcoming articles, prize drawings, freebies etc. If theyknow what's in store for them, they won't want to miss readingyour next issue.----
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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987.
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