Every Website Needs a Blog of Its Own

If you want to have a presence online, don’t just make a squeeze page and static sales letter and be done with it. Always implement a blog platform on your site so that you can take advantage of one of the most powerful forms of social media in existence.

A blog is very easy to set up. If you’re using a hosting company with cpanel, then it’s even easier! All you have to do is log into your cpanel and click the Fantastico icon (it looks like a smiley face).

Choose the platform you want – most people choose WordPress, and click the New Installation link. Fill in the form with your administrative name and password. The directory you choose can be something like /blog – which will make the blog appear on your URL like this: www.yourdomain.com/blog.

Once you finish the installation, you can go through the blog’s dashboard and fill in all of the additional elements you want your blog to have. You can change the theme, for example.

There are many free and paid themes online that will match your niche topic perfectly. You can have one custom designed for you by a graphics designer who specializes in WordPress.

Watch out for the free themes, because they often insert links to their own sites (some of them very seedy) and they could have other ads strategically placed in the theme itself, distracting your customers from what you want them to see.

Make sure you include some smart plug ins with your blog. You can search and install free plugins that help your blog function better. For instance, some will remove spam from your blog. Others will create a sitemap for Googlebots and other search engines to follow. You can create contact forms using plug ins, too!

Make sure all settings are properly listed. For example, under settings, go to privacy and ensure that your blog is visible to the public. Sometimes it defaults to be private and you’d never know, thinking instead that your website was a complete failure!

If you’d like your URLs for each blog post to help you get indexed for your niche keywords, then go to settings, and click on permalinks. Choose the custom structure and paste this in the blank area: /%postname%/ because it will put the title of your blog post at the end of your URL, instead of something like yourdomain.com/blog/page3.

Once your blog is installed, the best thing you can do is start posting! Make posts on your blog frequently – daily is best. The more you post, the more Google and other search engines will come by to see what content you have that can be passed along to the people who use their search engines.

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