The Importance of Including a Squeeze Page on Your Website

A squeeze page sounds so hostile, doesn’t it? Your visitor lands on your domain and suddenly you’re squeezing information out of them. But in the online business world, it’s the best way to ensure you have the opportunity to interact with that prospect again. After all, it’s not like they’re driving by your establishment every day on their way to work.

A squeeze page is essential for people who have an online web presence – even if your business is a brick and mortar offline entity. With a page like this, you have the ability to capture the name and email address (and sometimes more information such as phone number and address) of your customer for follow up communications.

In order to get the information you want, you’ll need to give something of value. It can even just be the promise to share valuable information with them in the future, such as coupons or sales notifications.

Other things you can use to initiate the exchange of information are a free eBook or report about a topic in your niche. So even if you have an offline car repair business, you could set up a squeeze page on your website to capture the names and email addresses of your potential customers and share a free report on maintaining the health of your car!

It doesn’t have to be anything long or incredible, either. You can have a ghostwriter create the report for you, or look for content known as private label rights that is sold to multiple buyers at a cut rate price.

For a squeeze page, you’re going to need to have an autoresponder system in place. An email autoresponder is the system that takes the information and stores it for you so that you can blast out an email to those individuals at a later date.

There are free email autoresponders, but as with most free things, those have drawbacks. You may be limited to how many sign ups you’re allowed to have, for example. One example of a free option would be Mail Chimp.

It’s best to go ahead and invest in an affordable paid email autoresponder option, like Aweber or GetResponse. With a paid system, your list of subscribers can grow over time without you having to worry about moving it completely.

When you go through the setup of your email autoresponder, it will have you set up a name for your list and walk you through the initial messages that go out. In the end, it will allow you to copy some HTML code for the specific design of opt in box you’ve chosen to go on your site.

You’ll open a tool like FrontPage and paste that code into the website file you’re using to build your site. When you upload it to your hosting server, make sure you test the sign up box to make sure it’s in working order.

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